AI lead response · B2B service teams · US & Canada

Every lead answered in under a minute. Even the one at 11:47 PM.

An AI agent that replies on your website chat, SMS, WhatsApp and DMs, asks your qualifying questions, and books the appointment on your calendar.

A free written report on how your leads are handled today. No call required.

Northwind Commercial HVAC Website chat · after hours
AGENT ON
LeadDo you do maintenance contracts for a warehouse? We have 6 rooftop units.
AI agentWe do — usually quarterly visits plus filter changes. Is the building in the Dallas–Fort Worth area?
LeadYes, Grand Prairie. Our current provider keeps missing visits.
AI agentOur service manager, Marcus, can walk the site and quote it. Thursday 9:30 AM or Friday 2:00 PM?
LeadThursday works. I'm Dana.
AI agentBooked, Dana — Thursday 9:30 AM with Marcus. Confirmation text coming now, reminder the day before.
Site visit booked · Thu 9:30 AM · Marcus QUALIFIED IN 3 MIN · TRANSCRIPT + CONTACT PUSHED TO CRM
7×

more likely to qualify a lead when you reply within an hour, versus one hour later.

24%

of companies took more than a day to reply to a web lead.

23%

never replied at all.

SOURCE — Oldroyd, McElheran & Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, March 2011. Audit of 2,241 US companies.
How it works One lead, tracked
minute by minute

One lead, start to finish. Nobody awake.

Trained on your services, pricing rules, service area and calendar. It talks like your best rep — and knows when to get a human.

11:47 PM Arrives

Replies in seconds, on the channel they chose

Chat, SMS, WhatsApp, Instagram, Facebook or email. One agent across all of them.

11:48 PM Qualifies

Asks the questions your team would ask

Location, scope, timeline, budget, who signs. Answers from your own documents — and never invents a price.

11:49 PM Filters

Turns away what isn't yours

Wrong area, too small, a service you don't offer: it says so politely. Your calendar stays clean.

11:50 PM Books

Books the right person's calendar

Real availability, two slots, confirmation and reminders. Not a callback promise — an appointment with a name on it.

11:51 PM Logs

Logs everything in your CRM

Contact, transcript and notes go to HubSpot, GoHighLevel, Pipedrive — or a shared sheet. Your team wakes up briefed.

Any point Hands off

Steps aside when a human is needed

A complaint, a custom contract, a legal question, or "can I talk to a person?" — it routes the thread to whoever's on call, with full context. You set the rules.

Thu 9:30 AM Follows up

Chases no-shows and quiet leads

Reminders, reschedule offers and short check-ins. Often where the first month's return comes from.

Working together Three phases
One person accountable

Built for you. Not a dashboard to figure out.

No login and tutorial video. An agent that already knows your business, tested on your real past conversations before it talks to a lead.

Phase 01 · 2 business daysFree

Lead-response audit

I test every channel a lead can use, time the replies, and map where leads fall through.

  • A written report, not a sales call
  • What an agent should handle — and what it shouldn't
  • A fixed-price plan, yours to keep either way
Phase 02 · 2–3 weeksFixed price

Build and train

Built on your services, FAQs, qualifying rules and calendar — then tested until it sounds like you.

  • Calendar, CRM and channel integrations
  • Hand-off rules written with your team
  • Your team approves test transcripts before launch
Phase 03 · month to monthOptional

Launch and tune

Live on one channel first, then the rest. I review transcripts weekly in month one and tune it.

  • Monthly report: response time, bookings, no-shows recovered
  • Updates when your services, pricing or team change
  • Cancel any month — the agent stays yours
Fit Said plainly,
before you spend

Who it's for — and who it isn't.

If it's not a fit, the audit will tell you. That's a good outcome too.

A good fit

  • B2B service companies, 30–100 people, in the US or Canada.
  • Leads worth hundreds or thousands of dollars each — contractors, field services, logistics, professional services, clinics.
  • Leads on several channels, and nobody owns the reply after 6 PM or on weekends.
  • A team that already books appointments and can share documents and calendar access in week one.

Not a fit

  • Ad, marketing and lead-gen agencies.
  • Fewer than ~15 leads a month. One fast human beats an agent at that volume.
  • Wanting the agent to close the sale. It qualifies and books; your people still sell.
  • Intake that legally needs a licensed human — some medical, legal and financial cases.
  • No calendar anyone trusts. Fix that first.
Calculator Your numbers,
published research

What slow replies cost you, in your numbers.

Move the sliders. The math uses published research, and every assumption is shown below.

80
10400
$3,500
$250$25,000
35%
0%70%
25%
5%60%

After hours = after 6 PM, before 8 AM, or weekends. Those leads wait until the next business day.

Revenue left on the table
$0

per month, from leads that arrive when nobody is there to answer

Over 12 months
$0
same inputs, annualised
Extra jobs won
0
per month
After-hours leads reached in time, per month
Today0
With the agent0

A projection from published research, not a promise. The free audit measures your real numbers.

How this is calculated

The Harvard Business Review audit of 2,241 US companies found that replying within an hour made a company about seven times more likely to qualify a lead than waiting one hour longer — and roughly sixty times more likely than waiting 24 hours or more. The authors' Lead Response Management study found contact odds drop about tenfold after the first five minutes.

This calculator counts one leak only: leads that arrive after hours. Today they're modelled at the next-business-day rate below (about 15% still reached). With the agent they're answered in under a minute, so they're modelled at the full rate.

Time to first replyLeads still reached
Under 5 minutes100%
5–30 minutes62%
30–60 minutes47%
1–4 hours34%
Later the same day25%
Next business day15%
Two days or more8%

Extra jobs = extra after-hours leads reached × your close rate. Revenue = extra jobs × your average job value. Daytime leads are left out, so this is deliberately the conservative number.

These are industry averages applied to your inputs — read the result as an order of magnitude, not a forecast. The free audit measures your real numbers.

About Who you'd be
working with
Roberto Carrera Founder · Guatemala City
Demand generation

Meta Ads and funnels for clinics, coaches and local service businesses across Latin America.

Operations

Second-generation operator at a family company selling rescue and firefighting equipment to government buyers.

Background

Business administration and MBA. Working hours aligned to US and Canadian time zones.

I work on both sides of this problem. I build the ads that bring service businesses their leads. And I help run a company that sells through public tenders, where the supplier who answers first usually wins.

A business pays for a lead at 11 PM on a Friday. Nobody sees it until Monday. That gap is what this agent closes.

I take on a few companies at a time and do the audit and the build myself.

Free lead-response audit

Find out how many leads you lose between the form and the phone.

Tell me how leads reach you today. Within two business days you get a short written report with:

  1. Every channel, and how long each takes to get a human reply.
  2. What an AI agent should handle — and what your people should keep.
  3. A fixed-price plan, whether or not you build it with me.

I may send one test enquiry per channel to time it. Nothing is published, and nothing reaches your team as a real lead.

Add your name so I know who to write back to.
That address looks incomplete — check it and try again.
Add the company name.
Where do leads reach you today? pick all that apply
Pick the range that's closest.
Pick the closest answer — "we don't know" is a valid one.
Used only to prepare your audit. No newsletter, no automated sales sequence.

Request received.

I'll go through your answers and reply from my own inbox within two business days with the written audit.